“[…] utilizing click on and take a look at knowledge to rank final results is a very sensible and rational detail to carry out, and ignoring the info would've been foolish. [...] It's pretty clear that any fair search engine would use click knowledge by themselves success to feed back into position to further improve the quality of search engine results.

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We think Google will continue to move faraway from exterior signals like backlinks and go extra in the direction of person practical experience signals. This seems to have by now been finished with YouTube: films used to be rated based on thumbs up, look at count and responses.